Mission
Acquire, develop and manage hotel real estate over the next 5 years in Florida benefiting from a currently favorable hotel real
estate cycle. Partner with institutional and private investors in order to form a regionally focused Hotel Development, Asset and
Management Company that will be sold to interested parties at maturity, optimal size and profitability.  

Objective
Develop, own and manage up to 10 medium size, up-scale select service hotel properties by 2011.

Strategies
Partner with private or institutional investor for the initial 5 units; funding same at the outset. Create a symbiotic partnership with a
single brand, global hospitality franchisor and benefit from their optimal distribution capabilities in order to achieve sustained
profitability and develop new hotel real estate holdings, within select service and up-scale market segments, adding 2 new
properties per year to the portfolio.

Our consistent, open communication is valued by all who have a stake in our business and has earned us our solid reputation
within the industry.

Values
We have earned our reputation by focusing on the following values:

•      We recognize and guard the individuality of a property
  
•      We provide a customer-driven, consistent quality service
  
•      We create and maintain an attractive work environment for all employees
  
•      We are actively involved in the local community
  
•      We achieve optimal returns for all shareholders